Facebook has ruined the way we think about friendships and how we feel about things.
Being a friend is all about clicking a button on the keyboard and waiting for the other person to say accept.
I remember growing up it was not so easy. I was one of those really awkward kids who nobody really liked. I had a couple of friends who were also in that group so we got along great and were besties. We were definitely not being surrounded by requests for people to be friends with us.
Then there is this thing about liking all the stuff your "friends" post. Good golly it's downright awkward to read something and not hit the like button, because really, what if we don't like it? Facebook shows our "friends" that we saw it...gasp! So we hit the like button not to hurt their feelings.
Thank goodness Facebook came to their senses and gave us a choice of Wow, Ha Ha, Sad and Angry to go with Like. It's nice to have a few more emotions to really express how something makes us feel.
Social media has really changed the marketing game. Before the internet (don't start cracking jokes about my age please) we had to either talk to someone on the phone, see them in person or send something in the mail.
I did a lot of those door to door gigs back in the day! The tough part was, I knocked on a complete strangers door and had about 10 seconds to convince them I was there with something awesome for them. Many times that door got slammed in my face, and my ego would be bruised a bit. It was a tough way to make a living!
Fast forward to today, we now have access to literally hundreds of thousands of people that are filtered and defined based on their interests, likes and all sorts of information we can use for marketing.
It really is not enough to just get friends. In fact, you can actually run out of spots for new friends. Facebook allows you to have 5,000 friends, for many that seems like a lot, but when you grow a very successful business, people want to be your friend and that's a good thing! You are a business owner! You have the ability to segregate the friends into different groupings so if you are posting something personal then only the people you choose to see those posts will see it. There are lots of privacy filters on Facebook fortunately!
You definitely want to have a business page. This is the place to post articles, run contests, ask questions and generally speak to your customers. You can share these posts out on your personal timeline as well - be sure to choose the Public setting for who you want to see them.
The best case scenario is if people not only like and comment, but if they share your content. Be sure to think about the things you post, are they shareable?
Here are some tips to remember:
- Friends are good - but make sure they are the right friends who you want to have associated with you or your business.
- Put friends in a category to make posting family only stuff easy.
- Create a business page just for your business and share posts on your personal timeline from that page.
- Make each posting something that has the possibility to be shared.
The best way to find what works, is to try different things and post often. Look at the insights on your page to see the things your friends respond to best.
Need more help with your Social Media Marketing? Check out the Niche to Profit Academy
Now go be profitable... and make it fun!